Poyos Crispy Chicken

Poyos came to us looking to strengthen its visual identity to support expansion and future franchising (aiming to become a national and eventually international reference). → The challenge was to create an identity that captured the brand’s bold, creative, and fun personality while highlighting a crispy, high-quality product. We kept the original colors and introduced elements for strong impact across social media, packaging, and storefronts. → The result is a vibrant and cohesive brand that honors its roots while standing out in the delivery and franchise market, connecting with both families and digital-savvy consumers.